Selected work

Building a modern retail and gifting brand celebrating Britain’s independent makers. Leading brand, e-commerce and customer experience — turning values like provenance and trust into clear propositions and scalable platforms. Outcome: Launched nationwide in November 2025

Built and led product, brand and customer experience from launch through national growth and acquisition. Redesigned the end-to-end broadband experience in a low-trust category, aligning brand promise with product and operations to drive adoption, retention and advocacy. Outcome: One of the UK’s highest-rated ISPs · Acquired within two years

Led digital user experience across 190+ markets, aligning global experience strategy with regional execution. Created scalable frameworks and governance that improved consistency while enabling local teams to adapt for market needs. Outcome: Global experience standards adopted across regions