Nissan

Overview

Led the global digital experience design for Nissan across 190+ markets—defining and delivering a consistent, brand-aligned UX/UI across all customer touchpoints and channels.

Built and scaled a high-performing global experience design team, managing both in-house talent and agency partners. Oversaw major projects aimed at elevating Nissan’s digital ecosystem to best-in-class standards across web, mobile, and emerging platforms.

Contributed hands-on to key initiatives—from early ideation through UX/UI design, prototyping, and rollout—while navigating complex global governance, localisation, and cross-timezone collaboration.

Championed a research- and data-informed design process, partnering with strategists and UX researchers to turn customer insight into meaningful, measurable experiences.

Developed global design frameworks and toolkits that could flex across regions—delivering scalable systems and localised solutions that respected cultural nuance and market needs.

Owned the creative direction for Nissan’s digital brand presence, including the development and evolution of global design systems, UI guidelines, and experience principles.