About me

My name is Tommy and I am based in South West, England. I'm passionate about building brands that people love.

When I'm not designing, I love to explore Europe's beautiful landscapes, listen to music, and spend quality time with my wife & two boys. Whether it's hiking in the mountains or touring around in our vintage Airstream, I find inspiration in everything around me.

  • Tommy speaking at Nomensa Conference
    Tommy speaking at Nomensa Conference
    Tommy Toner on a panel at Connected North
    Tommy Toner and Sarah Howells
    Tommy Toner presenting at Cuckoo Conference
    Portrait photo of Tommy Toner
    Tommy Toner in a workshop

My experience

Take a look at some of the brands I've built or worked with

2025 - Present

The Local

The Local is a modern retail brand that celebrates the makers, flavours, and stories of Britain’s regions. We curate high-quality, UK-made products into thoughtful gifts that champion craft, character, and community—making it easier to discover and support the country’s best independent producers.

2025 - Present

The Local

The Local is a modern retail brand that celebrates the makers, flavours, and stories of Britain’s regions. We curate high-quality, UK-made products into thoughtful gifts that champion craft, character, and community—making it easier to discover and support the country’s best independent producers.

2025 - Present

The Local

The Local is a modern retail brand that celebrates the makers, flavours, and stories of Britain’s regions. We curate high-quality, UK-made products into thoughtful gifts that champion craft, character, and community—making it easier to discover and support the country’s best independent producers.

2020 - 2025

Cuckoo

Co-founded Cuckoo Broadband, scaling it from idea (3 founders) to national brand (100+ team) and through acquisition by Fern (Octopus) in just two years—redefining customer experience in a broken industry. I was the only founder to remain in an executive role post-acquisition, leading product, design, tech, marketing, and creative over five transformative years.

2020 - 2025

Cuckoo

Co-founded Cuckoo Broadband, scaling it from idea (3 founders) to national brand (100+ team) and through acquisition by Fern (Octopus) in just two years—redefining customer experience in a broken industry. I was the only founder to remain in an executive role post-acquisition, leading product, design, tech, marketing, and creative over five transformative years.

2020 - 2025

Cuckoo

Co-founded Cuckoo Broadband, scaling it from idea (3 founders) to national brand (100+ team) and through acquisition by Fern (Octopus) in just two years—redefining customer experience in a broken industry. I was the only founder to remain in an executive role post-acquisition, leading product, design, tech, marketing, and creative over five transformative years.

2018-2020

Nissan

Global Design Director at Nissan, where I led digital customer experience across 190+ markets—aligning design with business strategy and delivering scalable global frameworks and regionally adapted solutions.

2018-2020

Nissan

Global Design Director at Nissan, where I led digital customer experience across 190+ markets—aligning design with business strategy and delivering scalable global frameworks and regionally adapted solutions.

2018-2020

Nissan

Global Design Director at Nissan, where I led digital customer experience across 190+ markets—aligning design with business strategy and delivering scalable global frameworks and regionally adapted solutions.

2017-2025

Ministry of Defence & UK Government

Entrusted to design brand identities and insignias for discreet UK Government and Defence organisations. Additionally, served in the UK Reserve Airborne Forces—until a parachuting accident brought that chapter to a dramatic close. That experience helped shape a leadership style rooted in resilience, empathy, and humility.

2017-2025

Ministry of Defence & UK Government

Entrusted to design brand identities and insignias for discreet UK Government and Defence organisations. Additionally, served in the UK Reserve Airborne Forces—until a parachuting accident brought that chapter to a dramatic close. That experience helped shape a leadership style rooted in resilience, empathy, and humility.

2017-2025

Ministry of Defence & UK Government

Entrusted to design brand identities and insignias for discreet UK Government and Defence organisations. Additionally, served in the UK Reserve Airborne Forces—until a parachuting accident brought that chapter to a dramatic close. That experience helped shape a leadership style rooted in resilience, empathy, and humility.

2010-2018

Various Agency & Global Brands

Freelance & consultant designer/art director working with top London agencies to help shape award-winning digital experiences for some of the world’s most loved brands, including Sky, The National Trust, Jaguar Land Rover, Nike, Formula 1, and J.K. Rowling’s Wizarding World.

2010-2018

Various Agency & Global Brands

Freelance & consultant designer/art director working with top London agencies to help shape award-winning digital experiences for some of the world’s most loved brands, including Sky, The National Trust, Jaguar Land Rover, Nike, Formula 1, and J.K. Rowling’s Wizarding World.

2010-2018

Various Agency & Global Brands

Freelance & consultant designer/art director working with top London agencies to help shape award-winning digital experiences for some of the world’s most loved brands, including Sky, The National Trust, Jaguar Land Rover, Nike, Formula 1, and J.K. Rowling’s Wizarding World.

More on LinkedIn

Let's connect

Let's create something amazing together. Send me an email

© 2025 Tommy Toner

Let's connect

Let's create something amazing together. Send me an email

© 2025 Tommy Toner

Let's connect

Let's create something amazing together. Send me an email

© 2025 Tommy Toner