The Local

Building a modern retail and gifting brand celebrating Britain’s independent makers. Leading brand, e-commerce and customer experience — turning values like provenance and trust into clear propositions and scalable platforms. Outcome: Launched nationwide in November 2025

Client

Role

Year

The Local

Co-founder · Product, Brand & Experience

2025 – Present

Overview

The Local is a modern retail brand that celebrates the makers, flavours, and stories of Britain’s regions. Through curated, themed gift boxes that highlight place, craft, and community, we connect people with high-quality, UK-made products—championing independent producers and rekindling a connection to where things come from and who made them.

Our mission is to make it easy—and joyful—to shop local, gift meaningfully, and invest in communities with every purchase.

www.local.shop