Industry

Retail

Client

The Local

Year

2025 – Present

Building a modern retail brand from concept to launch.

Role

Co-Founder, Director

Scope

Proposition, Brand, Product, Experience

The challenge

Independent producers often lack strong digital platforms, while most gifting experiences feel generic, transactional and disconnected from the stories behind the products.

Visit Website

The insight

We believed modern retail could feel both commercially effective and emotionally valuable — combining storytelling, curation and e-commerce into one connected experience.

The approach

— Build a distinctive modern retail brand — Combine storytelling with ecommerce performance — Create a seamless digital-to-physical experience — Design for repeat purchase and long-term brand affinity

Execution

— Defined proposition, positioning and brand identity — Designed and built the e-commerce experience — Exploring AI-assisted workflows across merchandising, content and operational scalability — Developed product structure and merchandising approach — Integrated physical retail and digital experience — Shaped end-to-end customer journey

Outcome

— Successfully launched a new retail brand — Created a distinctive, experience-led proposition — Built a scalable foundation for growth (including subscriptions and seasonal drops)

The opportunity was not just selling products — but creating a platform that elevates the stories behind them.